BPL World

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Brand Journey

BPL has a pioneering legacy in Indian electronic industry. In 1963, BPL came into being in collaboration with the erstwhile British Physical Laboratories, UK, to manufacture hermetically sealed panel meters. It was a small beginning.

In a few years BPL ventured into medical electronics and then test & measuring instruments. In 1968 BPL introduced India’s Indigenously built first ECG machine – the Cardiart T108. It instilled confidence that with ingenuity and commitment we can match the best in the world. It showed the way for bigger things to come.

In the 1970s, BPL began catering to national power grids with Power-line Carrier Communication systems. In the first two decades of its existence BPL was a brand built on its technological strength in professional electronic products.

In the 1980s, BPL forayed into consumer electronics. Soon BPL became a trusted household brand reputed for its wide range of reliable products that included entertainment and leisure products such as colour TVs, music systems and video players, and home appliances such as refrigerators, washing machines and microwave ovens. Meanwhile, extending its expertise into telecom, BPL started making EPBAX and telephone instruments. In the 1990s BPL expanded its footprint to include mobile telephony services with BPL Mobile. The company also started manufacture of alkaline batteries and indigenous manufacture of CRT for TVs.

With relentless commitment BPL became recognized as the market benchmark for new age technology and digital concepts, superior product quality, and easily accessible service. This ensured loyal customers and nationwide acclaim in the industry. BPL carved itself a place in over 20 million homes and hearts.

Looking at the future BPL will make a sustainable difference in peoples lives, be it with affordable yet reliable LED lighting system for homes at the bottom of the pyramid, with medical equipment for growing need for primary healthcare or by making life enjoyable and safe with lifestyle enhancement products.

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The 1960s

In 1963 British Physical Laboratories India Private Limited (BPL-INDIA) was incorporated to manufacture electrical measuring & test instruments, in collaboration with British Physical Laboratories (Instruments) Limited, Radlett, UK. A manufacturing facility was set up in Palakkad, Kerala.

In 1967, BPL ventured into medical electronics with manufacture of electrocardiographs, under a technical agreement with Fukuda Electric Company, Japan. Siemens India was appointed as national distributor, in 1968, for BPL ECG machines.

The 1970s

In 1971 BPL started making power-line carrier communication equipment for power utility grids.

In 1972 BPL established manufacturing facilities for telecom components such as relays and switches. It also started making electronic scanners.

In 1975, BPL expanded its medical electronics range to include Patient Monitoring Systems in collaboration with Nihon Kohen Kogyo, Japan.

In 1978 BPL entered into collaboration with Trench Electric Company, Canada to manufacture Wave Traps for power utilities.

I979, BPL went into manufacture of Plain Paper Copiers in collaboration with Gestetner, UK.

The 1980s

In 1981 BPL entered consumer electronics with B&W TV. It also forayed into microcomputers and word processors.

In 1982, along with Asian Games colour telecast came to India. BPL started manufacture of colour TVs.

In 1983, in collaboration with Sanyo, Japan, BPL started manufacturing of VCRs.

In 1985 BPL became one of the first consumer electronic company in India to start manufacturing components such as plated-through printed circuit boards, deflection yokes, FBT and Purity Magnets. BPL also added its own plastic moulding facility in 1987.

In 1985, BPL entered digital telecom with indigenous manufacture of EPABX.

In 1989, BPL diversified into domestic appliances, in collaboration with Sanyo, Japan.

The 1990s

In 1992 British Physical Laboratories India Limited is rechristened BPL Limited.

In 1994 BPL launched frost-free refrigerators and fully automatic washing machines.

In 1995 BPL commenced mobile telephony service with BPL Mobile, in Maharashtra, Mumbai, Tamil Nadu & Kerala circles.

In 1996 BPL sets up an eco-friendly alkaline battery manufacturing facility in collaboration with Sanyo Tottori, Japan. In 1997 expanded its range to include zinc carbon metal jacket D and AA dry cell batteries.

In 1998 BPL became the No. 1 consumer durable company in India (according to ORG-MARG survey)

In 1999 BPL launched direct cool refrigerators, microwave ovens, cooking range and gas tables.

In 2000 BPL notched up 1 million colour TV sales in a year – the highest by any brand in India.

The 2000s

In 2001 BPL retained its dominant leadership position in cardiology equipment in India.

In 2002, BPL became the No.1 brand in consumer durables (according to ET Brand Equity Survey).

In 2010 BPL reintroduced contemporary home appliances such as refrigerators and washing machines, and entertainment electronic products such as LCD TVs. BPL launched solar rechargeable lanterns. The following year in 2011, BPL developed the complete smart home solution based on wireless technology. The thermal power generation plant at Ramagundam is under implementation

BPL launched rechargeable Studylite, the first 'safe for eyes' LED study lamp in technical consultation with Sanakara Nethralaya, Chennai. Studylite wins the coveted Red Dot award, in Germany, for innovative design, product performance and quality.

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  • Brand Journey

  • The 1960s

  • The 1970s

  • The 1980s

  • The 1990s

  • The 2000s


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